PRIVACY POLICY

1. Introduction & Overview

Welcome to Dead Wheel, a mobile video game application developed and published by Mavins Studio LTD ("we", "us", or "our"), accessible via themavinstudio.com.

We are deeply committed to protecting your privacy and transparently disclosing our data practices. This Privacy Policy explains what information is collected when you download, install, play, or interact with Dead Wheel, how that information is used, and the choices available to you under applicable data protection laws, including the European Union General Data Protection Regulation (GDPR), the UK GDPR, the California Consumer Privacy Act (CCPA/CPRA), and the Children's Online Privacy Protection Act (COPPA).

2. Information We Do NOT Collect

Unlike many online service games, Dead Wheel is designed around player privacy:

• We do not require user registration, email sign-up, or social logins (e.g., Facebook, Google Sign-In).
• We do not harvest, read, or upload your private contacts, photos, microphone audio, or camera feed.
• We do not collect precise real-time GPS location data.
• We do not sell, rent, or trade your personal information to data brokers.

3. Information Collected via Third-Party Services

To support game development, enable optional in-game rewards, and provide secure transaction processing, Dead Wheel integrates industry-standard third-party Software Development Kits (SDKs):

A. Google Mobile Ads (AdMob)

Dead Wheel displays optional Rewarded Video Ads (e.g., for vehicle revives or coin bonuses) and frequency-capped interstitial ads between play sessions (unless disabled via the "Remove Ads" in-app purchase). Google AdMob may collect and process:

• Mobile Advertising Identifiers (Apple IDFA on iOS; Google Advertising ID / GAID on Android).
• Device hardware specifications (device model, operating system version, carrier, language settings).
• Coarse non-precise network telemetry (IP address, used for country/region-level ad serving).
• Diagnostic metrics (ad load timestamps, impression duration, and click interactions).

European Economic Area (EEA) & UK Compliance: For players in the EU and UK, Dead Wheel utilizes Google's certified User Messaging Platform (UMP) consent flow. Players can freely grant or decline personalized advertising consent upon first boot or update their consent preferences at any time.

You can review Google's advertising privacy practices at: https://policies.google.com/privacy.

B. Platform In-App Purchases (Apple App Store & Google Play)

If you purchase digital items (such as the "Remove Ads" package or Coin bundles):

• All transactions are securely handled, encrypted, and billed directly by Apple Inc. (via StoreKit) or Google LLC (via Google Play Billing).
• Mavins Studio LTD never receives, stores, or sees your credit card number, bank account details, or billing address.
• Our application only receives cryptographically signed transaction verification tokens to credit your coins or unlock ad-free status.

4. Local Device Data Storage

Your game save data—including cleared wave milestones, weapon levels, gold coin balances, and audio settings—is stored strictly on your local device hardware using secure internal application sandboxes (via Hive key-value storage). This data is retained on your device and will be erased if you delete or uninstall the game application from your device settings.

5. Legal Bases for Processing (GDPR)

If you reside within the European Economic Area (EEA) or the United Kingdom, we process telemetry and ad identifier data under:

• Consent: Where you provide consent via our UMP consent dialog for personalized advertising and cookie/device identifier access.
• Legitimate Interests: To detect ad fraud, secure our app infrastructure, debug performance crashes, and fulfill in-app digital purchases.

6. Your Privacy Rights & Choices

Depending on your jurisdiction (such as under GDPR, UK GDPR, or CCPA/CPRA), you may exercise the following rights:

• Right to Opt-Out of Personalized Ads:
  • iOS: Navigate to Settings → Privacy & Security → Tracking and toggle off "Allow Apps to Request to Track".
  • Android: Navigate to Settings → Google → Ads and select "Delete advertising ID" or "Reset advertising ID".
• Right to Access & Deletion: Because we do not store personal account databases, uninstalling Dead Wheel purges all local game data from your phone. For inquiries regarding ad identifiers, you may contact our privacy team.
• Non-Discrimination: We will never discriminate against you, alter gameplay difficulty, or deny access to Dead Wheel because you exercised your privacy rights.

7. Children's Online Privacy (COPPA Compliance)

Dead Wheel is a tactical combat action game intended for general audiences aged 12 and above. We do not knowingly collect personal identifiable information from children under the age of 13 (or under 16 within the European Union). If you are a parent or legal guardian and believe that your child has provided personal information to third-party ad networks through our game without your consent, please contact us immediately at info@themavinstudio.com, and we will take prompt action to investigate and remove such data.

8. Security Measures

We implement robust security standards, including sandboxed device storage and secure HTTPS/TLS encryption for all network communication with platform billing and advertising servers, to safeguard against unauthorized access.

9. Changes to this Privacy Policy

Mavins Studio LTD may periodically update this Privacy Policy to reflect modifications in our features, third-party SDK updates, or applicable legal requirements. The updated policy will always be posted on this page with an updated "Effective Date". We encourage you to review this policy periodically.

10. Contact Information

If you have any questions, comments, or data rights requests concerning this Privacy Policy, please contact our Data Protection Officer: